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Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship

Kumar, J. Ramesh; Saha, Raiswa; Manohar, Sridhar; … - In: International journal of business innovation and … 21 (2020) 2, pp. 217-237

Persistent link: https://www.econbiz.de/10012175544

The development and implementation of the integrated marketing communications concept

Čikošev, Tatjana Cvetkov - In: Economic analysis : EA 52 (2019) 1, pp. 36-47

Persistent link: https://www.econbiz.de/10012061633

Role of experience in customer self-congruity to maintaining loyalty : a study on fashion store

Wijaya, Angga Pandu - In: Entrepreneurial business and economics review : EBER 5 (2017) 3, pp. 189-198

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The moderating role of religiosity on cause related advertising campaigns

Mabrouk, Abir Ben; Najjar, Faouzi - In: International journal of islamic marketing and branding 4 (2019) 3/4, pp. 249-260

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Does the perception of incongruence hurt more? : customers' responses to CSR crises affecting the main reputation dimension of a company

Gistri, Giacomo; Corciolani, Matteo; Pace, Stefano - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 605-633

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Service innovation : building a sustainable competitive advantage in higher education

Boon Liat Cheng; Cham, Tat Huei; Dent, Michael M.; … - In: International journal of services, economics and management 10 (2019) 4, pp. 289-309

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From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process

Creevey, Dean; Kidney, Etain; Mehta, Glenn - In: Journal of travel and tourism marketing 36 (2019) 6, pp. 679-691

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Drivers of customer behavioral intentions and the relationship with service quality in specific industry contexts

Veloso, Cláudia Miranda; Sousa, Bruno - In: The international review of retail, distribution and … 32 (2022) 1, pp. 43-58

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Traditional restaurant managers' use of sensory marketing to maintain customer satisfaction : findings from PLS-SEM and fsQCA

Silaban, Pantas H.; Chen, Wen-Kuo; Eunike, Ixora Javanisa; … - In: Cogent business & management 10 (2023) 1, pp. 1-22

The sensory experience is the initial step in creating memorable dining experiences for consumers in traditional restaurants. However, the question remains as to how managers should best combine the five senses to satisfy customers. More research is needed to determine how sensory cues can be...

Persistent link: https://www.econbiz.de/10014477188

Social media marketing and restaurant purchase intention : do online brand community identification and gender matter

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