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My brand, my self(ie) - why consumers portray themselves in brand-selfies

Flaswinkel, Anne Mareike; Rump, Markus; Decker, Reinhold - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 310-334

Persistent link: https://www.econbiz.de/10014318347

Competent edge to activate the intention of online customer

Malik, Sheetal; Sharma, Geeti - In: International journal of business and globalisation : IJBG 35 (2023) 3, pp. 249-262

Persistent link: https://www.econbiz.de/10015057512

Preferences of generations of customers in Slovakia in the field of marketing communication and their impact on consumer behaviour

Cagala, Matúš; Babčanová, Dagmar - In: Administrative Sciences : open access journal 14 (2024) 9, pp. 1-15

This paper deals with the analysis of the preferences of different customer generations in Slovakia in the field of marketing communication and its influence on consumer behaviour. Currently, marketing communication is an integral part of company strategies and has a key influence on how...

Persistent link: https://www.econbiz.de/10015072408

Effects of seamless omnichannel experience on customer behavioural outcomes

Singh, Tanya; Pandey, Shivendra Kumar - In: International journal of electronic marketing and … 15 (2024) 5, pp. 621-638

Persistent link: https://www.econbiz.de/10015064027

Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry

El Hajjar, Samer - In: International journal of business innovation and … 28 (2022) 2, pp. 263-279

Persistent link: https://www.econbiz.de/10013253188

Consumer decision-making style of Gen Z : a generational cohort analysis

Thangavel, Packiaraj; Pathak, Pramod; Chandra, Bibhas - In: Global business review 23 (2022) 3, pp. 710-728

Persistent link: https://www.econbiz.de/10013256869

Customer engagement model and consumer behaviour within omnichannel retailing

Theocharis, Dimitrios; Tsekouropoulos, Georgios - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 131-144

Persistent link: https://www.econbiz.de/10013258250

From Art to Marketing : The Relevance of Authenticity to Contemporary Consumer Culture

Massi, Marta - 2023

1. Authenticity: A Polemial Concept -- 2. The Concept of Authenticity in the Broader Literature -- 3. Authenticity in Marketing: Reality or Oxymoron -- 4. Building Brand Authenticity: The Managerial Perspective -- 5. Authenticity: Is It Really What Consumers Want? -- 6. The Study of...

Persistent link: https://www.econbiz.de/10014229300

Examining the potential effects of augmented reality on the retail customer experience : a systematic literature analysis

Pandey, Prashant Kumar; Pandey, Praveen Kumar - In: International journal of networking and virtual … 31 (2024) 3, pp. 191-223

Persistent link: https://www.econbiz.de/10015333936

Determinants that influence consumer behaviour : an empirical study applied to air transport in Portugal

Vicente, José Manuel; Reis, Felipa Lopes dos; Gil, … - In: International journal of business excellence : IJBEX 36 (2025) 1, pp. 112-132

Persistent link: https://www.econbiz.de/10015408209