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Consumer-oriented business design : the case of airport management ; with 108 tables
Sulzmaier, Sonja - 2001
Persistent link: https://www.econbiz.de/10001534135
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Monitoring, measuring and managing customer service
Goodman, Gary S; Goodman, Gary S. - 2000
Persistent link: https://www.econbiz.de/10001449388
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The internet as a new marketplace : implications for consumer behavior and marketing management
O'Connor, Gina Colarelli; O'Keefe, Robert M. - 2000
Persistent link: https://www.econbiz.de/10001449605
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Dynamische Aspekte in Markenwahlmodellen
Baumgartner, Bernhard - 2000
Persistent link: https://www.econbiz.de/10001455389
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Customer loyalty: fata morgana or realistic goal? : Managing relationships with customers
Diller, Hermann - In: Relationship marketing : gaining competitive advantage …, (pp. 29-48). 2000
Persistent link: https://www.econbiz.de/10001456665
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Patronage and loyalty strategies: understanding the behavioral and attitudinal outcomes of customer retention programs
Morgan, Robert M.; Crutchfield, Tammy N.; Lacey, Russell - In: Relationship marketing : gaining competitive advantage …, (pp. 71-87). 2000
Persistent link: https://www.econbiz.de/10001456703
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Why customers build relationships with companies - and why not
Hennig-Thurau, Thorsten; Gwinner, Kevin P.; Gremler, … - In: Relationship marketing : gaining competitive advantage …, (pp. 369-391). 2000
Persistent link: https://www.econbiz.de/10001456734
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Lost in relationship-marketing space: the limitations of relationship marketing from the perspective of the consumer
Hansen, Ursula - In: Relationship marketing : gaining competitive advantage …, (pp. 415-435). 2000
Persistent link: https://www.econbiz.de/10001457561
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Anforderungen an die Gesetzliche Krankenversicherung : Einschätzungen und Erwartungen aus Sicht der Versicherten
Zok, Klaus - 1999
Persistent link: https://www.econbiz.de/10001435490