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98
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96
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95
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94
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94
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89
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88
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88
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88
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87
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80
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79
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77
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77
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76
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74
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421
Erklärungsansätze zur Dynamik des Vergleichsmaßstabs im Rahmen des Lücken-Modells der Kundenzufriedenheit
Herrmann, Andreas
;
Seilheimer, Christian
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
29
(
2000
)
1
,
pp. 14-20
Persistent link: https://www.econbiz.de/10001440856
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422
Towards understanding the value of a loyal customer : an information-processing perspective
Ahluwalia, Rohini
;
Unnava, Hanumantha Rao
;
Burnkrant, …
-
1999
Persistent link: https://www.econbiz.de/10001441803
Saved in:
423
Nachkaufmarketing : ein interdisziplinärer Ansatz zur Generierung von Strategien der Kundenbindung unter besonderer Berücksichtigung von Kundenclubs
Scheck, Christine
-
1999
Persistent link: https://www.econbiz.de/10001395366
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424
Informationsökonomische Determinanten der Zahlungsbereitschaft bei Leistungsbündeln
Gizycki, Vittoria von
-
1999
Persistent link: https://www.econbiz.de/10001397673
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425
Kundenorientierte Qualitätsdimensionen der Anlageberatungsdienstleistung : ein aktivierungstheoretisch motiviertes Instrumentarium zur Operationalisierung kundenorientierter Qualitätsmaßnahmen bei Anlageberatungsdienstleistungen
Holzapfel, Bernd
-
1998
Persistent link: https://www.econbiz.de/10001399084
Saved in:
426
Markentreue, Wiederkauf- und Wechselverhalten
Tscheulin, Dieter K.
;
Helmig, Bernd
-
1999
Persistent link: https://www.econbiz.de/10001404937
Saved in:
427
Customer poaching and brand switching
Fudenberg, Drew
;
Tirole, Jean
-
1999
Persistent link: https://www.econbiz.de/10001406701
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428
How to win customers in the digital world : total action or fatal inaction
Vervest, Peter H.
;
Vervest, Peter
;
Dunn, Al
-
2000
Persistent link: https://www.econbiz.de/10001421050
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429
Customer learning and loyalty when quality is uncertain
Gans, Noah
-
1999
Persistent link: https://www.econbiz.de/10001427613
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430
Die Wirkungen von Warenproben
Gedenk, Karen
- In:
Innovation und Absatz
,
(pp. 89-109)
.
1999
Persistent link: https://www.econbiz.de/10001428002
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