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Der Zusammenhang zwischen Kundenzufriedenheit und Kundenloyalität : eine Untersuchung moderierender Effekte
Giering, Annette - 2000
Persistent link: https://www.econbiz.de/10001487908
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Consumer equity relationship marketing
Bourne, Humphrey; Szmigin, Isabelle - 1998
Persistent link: https://www.econbiz.de/10001489751
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Relationship marketing & customer loyalty in a retail setting : a dyadic exploration
Too, Leanne; Souchon, Anne; Thirkell, Peter - 2000
Persistent link: https://www.econbiz.de/10001492053
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Beziehungsmarketing mit jungen Zielgruppen : Grundlagen, Strategien, Praxisbeispiele
Zanger, Cornelia (ed.); Griese, Kai-Michael (contributor) - 2000
Persistent link: https://www.econbiz.de/10001494514
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Asymmetric information flows in customer markets
Sibly, Hugh - 1989
Persistent link: https://www.econbiz.de/10000835156
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Strategic customer care : an evolutionary approach to increasing customer value and profitability
Brown, Stanley A. - 1999
Persistent link: https://www.econbiz.de/10000683511
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Structural bonding in customer-supplier relationship : the case of prosumer versus consumer
Bliemel, Friedhelm; Eggert, Andreas - 1997
Persistent link: https://www.econbiz.de/10000676821
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Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard - 1995
Persistent link: https://www.econbiz.de/10000914655
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Produktivitätssteuerung in Marketing und Vertrieb
Homburg, Christian - 1994
Persistent link: https://www.econbiz.de/10000922665
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Snobs, bandwagons and the origin of social customs in consumer behavior
Corneo, Giacomo; Jeanne, Olivier - 1994
Persistent link: https://www.econbiz.de/10000903437