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Der Kundenclub als Instrument zur Schaffung von Markentreue
Wittke, Cornelia; Hahne, Henric - 1996
Persistent link: https://www.econbiz.de/10000971769
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Kundenzufriedenheit und Involvement
Matzler, Kurt - 1997
Persistent link: https://www.econbiz.de/10000974052
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Kulturabhängiges Qualitätserleben direkter Kunde-Mitarbeiter-Kommunikation
Mang, Paul - 1998
Persistent link: https://www.econbiz.de/10000974642
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Store loyalty, frequency of shopping and their determinants
Hansen, Flemming; Faarup, Poul K.; Christensen, Antje - 1997
Persistent link: https://www.econbiz.de/10000974859
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Personal computer brand loyalty
Jackson, Tyrone W.; Perloff, Jeffrey M. - 1996
Persistent link: https://www.econbiz.de/10000945303
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Have multi-retailer loyalty programs changed the marketing landscape : what are the critical issues for marketing managers and researcher?
Midgley, David F.; Mathur, Sharat K. - 1996
Persistent link: https://www.econbiz.de/10000948410
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Geschäftstreue im Einzelhandel : Determinanten, Erklärungsansätze, Meßkonzepte
Jungwirth, Georg - 1997
Persistent link: https://www.econbiz.de/10000951419
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Relationships between providers and users of market research : the role of personal trust
Moorman, Christine; Deshpandé, Rohit; Zaltman, Gerald - 1993
Persistent link: https://www.econbiz.de/10000867282