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Role of smart markets in managing relationships with customers
Glazer, Rashi - In: Managing customer relationships : a strategic framework, (pp. 103-112). 2004
Persistent link: https://www.econbiz.de/10002184470
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Using e-mail to build customer value
Scruggs, Derek - In: Managing customer relationships : a strategic framework, (pp. 196-203). 2004
Persistent link: https://www.econbiz.de/10002184508
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You're only as agile as your customers think
Pine, B. Joseph - In: Managing customer relationships : a strategic framework, (pp. 263-276). 2004
Persistent link: https://www.econbiz.de/10002185049
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Optimizing customer relationships with advanced analytics
Bayer, Judy; Swift, Ronald S. - In: Managing customer relationships : a strategic framework, (pp. 350-358). 2004
Persistent link: https://www.econbiz.de/10002185209
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Markenloyalität im Premiumsegment des Automobilmarkts : Determinanten und Wirkungsbeziehungen
Großkurth, Bernd - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002191522
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Predicting customer retention and profitability by using random forests and regression forests techniques
Larivière, Bart (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10002593764
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Market-based management : strategies for growing customer value and profitability
Best, Roger J. - 2005 - 4. ed., internat. ed
Persistent link: https://www.econbiz.de/10002688961
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Der Beitrag des Markenimage zur Fanloyalität : eine empirische Untersuchung am Beispiel der Klubmarken der Fußball-Bundesliga
Bauer, Hans H.; Exler, Stefanie; Stokburger-Sauer, Nicola - 2004
Persistent link: https://www.econbiz.de/10002645198
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Käuferverhalten : Grundlagen - Perspektiven - Anwendungen
Foscht, Thomas; Swoboda, Bernhard - 2005 - 2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10002645223