Understanding the impact of retaining sponsors and event attendees offers important insight to organizations that are contemplating long-term sponsorship relationships and to event marketers seeking ongoing sponsorship partnerships. Yet prior to this study, the impact of multi-year sponsorship...

In today’s competitive world there are innumerable products competing with each other. As a result, it becomes necessary that information regarding features, prices and availability of the product is frequently communicated to the consumers. But besides communicating the information regarding...

Since the emergence of internet in the world, companies found out flexibility, effectiveness, lower cost and advantages of using the internet to transfer and receive huge amount of information. Moreover, the internet as a medium plays an important role in attracting customers. Therefore,...

Cross-selling is becoming an increasingly prevalent practice in call centers, due, in part, to its unique capability to allow firms to dynamically segment their callers and customize their product offerings accordingly. This paper considers a call center with cross-selling capability that serves...

We examine a duopoly where one of the firms does not maximize profit, but instead maximizes consumer surplus subject to a minimum profit constraint. Competition between the firms is modeled as a two-stage game, which is solved by backward induction. In the first stage, firms choose product...

We study the product design problem of a revenue-maximizing firm that serves a market where customers are heterogeneous with respect to their valuations and desire for a quality attribute, and are characterized by a perhaps novel model of customer choice behavior. Specifically, instead of...

Customer loyalty always remains a prime concern for business organization. The purpose of this is to identify key factors which influence customer loyalty around the globe in general and in Pakistan in particular. This study investigates the correlation between these factors and customer loyalty...

This paper examines how customer value may be affected by deploying radio frequency identification (RFID) technologies within service environments. Business articles promote operational cost savings and improved inventory management as key benefits of deploying RFID. In response, service firms...