In recent years, online markets have exploded as a meeting point for businesses and consumers. By studying the online tourist services market, the present study offers a model that explains the process of loyalty generation in online markets. The authors apply structural equation modeling to a...

Purpose – The purpose of this paper is to examine the importance of tobacco differentiation attributes (i.e. nicotine and tar content, length, flavor and thickness) in market performance and loyalty levels of brands. Design/methodology/approach – The study adopts a stochastic approach to...

This paper is an attempt to bring out the relevance of customer retention for small and medium enterprises (SME) in the highly competitive hospitality industry. Customer retention is one of the critical goals of an organization as part of the Customer Relationship Management initiatives....

The purpose of this study is to examine how entrepreneurs in creative industries perceive the needs and preferences of their prospective customers, and how this perception changes over time. It deals with a substantial problem facing creative industries: how do entrepreneurs in this field...

After a service failure and a poor recovery, what leads loyal customers to try to punish a firm even if there is no material gain for doing so? We propose and test a justice-based model that incorporates perceived betrayal as the means to understand customer retaliation and the "love becomes...

Consumer happiness is the important area of research for marketers as happy consumer is the satisfied consumer of a company which generates significant revenue for the company. This research is conducted for the very same reason to find that what are the different factors which make consumer...

This study is conducted to find out the relationship between brand image and brand loyalty, to examine interactive role of those factors that determines brand image and loyalty, to determine connection between Brand Image and Brand loyalty. Focus is given to address two research questions....

This article will provide new and first comprehensive analysis on the Current Interim Rule passed by Customs and Border Protection(CBP), analyzing the alternative policy, which accelerates the seizure procedure. The focus of this paper is balancing CBP’s regulatory actions in both seizure of...