Social Media platforms’ integration is a technology of creating a unique user experience by providing a common web-platform, wherefrom the user can access different social media vehicles. This paper checks the patterns and modes of usage of different social media platforms. This demographic...

Climate change and the resulting consequences require a change in production and consumption habits. As these global challenges require collective approaches, we study a business model where customers are involved in a large extent. This paper provides a qualitative assessment of a mass...

Social media are receiving the spotlight from firms as a cost-effective tool to build their brand image and to enrich customer relationships. This calls for more attention on developing a model that measures the impact of message attributes in corporate social media. Our objective is to develop...

The main goal of this work is to present author's ideas and experience in providing direct customers' participation within the modular product design and development process in form of "a pre-sale service", based on the use of Virtual Reality. Possibilities for product individualization...

Internet shopping in a developing nation such as India is still a nascent activity, hence analyzing the usage pattern of Internet is extremely important to understand the present status of Internet usage as a buying medium; particularly in state like Rajasthan, where this phenomenon has yet to...

This paper examines a model proposed by Tuskej, et.al (2011) that suggest value congruity between consumer and a brand as well as customers’ brand identification, and may influence brand commitment and positive Word of Mouth. In this paper, Tuskej, et.al’s model (2011) was applied in...

This project is a study on customer’s perception of Hero Honda motorcycles compared to TVS and Bajaj. The objective of this study is to understand about the customer perception towards Hero Honda, Vs TVS and Bajaj motorcycles and to analyze the reasons customers opt for a particular brand. The...

The role of trust encompasses the exchanges and interactions of a retail bank with its customers on various dimensions of online banking. Specifically lays stress on the bank-to-customer exchanges taking place through the technological interface. Hypothesizes shared value, communication and...

The purpose of this study is to examine the effects of servicescape on the customer’s emotional response and investigate their influences on customers satisfaction. Data were collected from 300 customers shopping in lifestyle centers in Sukhumvit area which has high lifestyle mall density....

This essay consists of a review of three books on Brand Management. The books are reviewed with the purpose of arriving at an approach for b2b branding. The three authors Travis, Davis and Aaker show different approaches to branding. Travis is anecdotal, Aaker is conceptual and Davis adopts a...