Purpose: This paper aims to examine the effect of new product launch actions and firm reputation on firm performance in the Chinese auto industry. Design/methodology/approach: This analysis adopts empirical data from 66 auto firms in China’s auto market from 2007 to 2012 to explore how new...

Purpose: Internationalization has emerged as a vital catch-up strategy for firms in emerging markets. Although external knowledge search has been widely acknowledged as an important way within the internationalization process, there appear to be opposing views as to whether local or...

Purpose: Prior studies on product standardization–adaptation in multinational corporations (MNCs) have revealed environmental factors that can influence the choices of MNCs. However, these studies have not shown how these choices are made behind the scenes in new product development (NPD). In...

Purpose: This paper aims to examine how supply chain integration capabilities inform green design strategy adoption and whether green design strategy can lead to higher levels of environmental and economic performance. Design/methodology/approach: A survey-based approach was used to empirically...