Purpose – The purpose of this paper is to present a new perspective on the marketing-R & D interface by modelling firms that develop new products in a duopolistic market. Design/methodology/approach – By using a game-theoretic modelling approach, this study examines strategic delegation,...

Purpose – The purpose of this paper is to examine the tournament hypothesis in the UK mutual fund market. Based on a previous US study, fund managers were expected to alter risk‐taking behaviour in response to their performance relative to competing fund managers. Design/methodology/approach...

Purpose – The main purpose of this paper is to provide an analytical conceptual framework to help business marketers to identify the effect of consumer's online purchase cost on a firm's performance in a dual‐channel competitive market. Design/methodology/approach – A structural model...

Based on the new requirements of the rapid development of the national urbanization, planning adaptability and dynamic variability in the process of urban planning should be improved, which will become the focus of planning and design. Therefore, in this paper, the operating mechanism of...

In von Neumann and Morgenstern's sample model of poker, equilibrium has the first player bet with high and low hands, and check with intermediate hands.  The second player then calls if his hand is sufficiently high.  Betting by the low hands is interpreted as bluffing, and is a pure...

The Conflict Analysis approach by Hipel and Fraser (1984) is well equipped to model repeated games. Players are assumed to posses a sequential reasoning that allows them to ( not necessarily correctly) anticipate the reaction of other players to their strategies. An individual's best response...