Li, Kai; Xia, Lulu; Zhao, Nenggui; Zhou, Tao - In: Industrial Management & Data Systems 124 (2023) 1, pp. 253-290
Purpose The purpose of this paper is to compare the pricing decisions and earning potential of the software supplier and the smart device manufacturer in different software promotion strategies. Design/methodology/approach Based on game theory, the authors formulate two promotion models, that...