Gan, Yanhong; Gao, Xingyu; Zhou, Wenhui; Ke, Siyuan; … - In: Modern Supply Chain Research and Applications 6 (2024) 2, pp. 86-100
Purpose - The advanced technology enables retailers to develop customer profile analysis (CPA) to implement personalized pricing. However, considering the efficiency of developing CPA, the benefit to different retailers of implementing more precise personalized pricing remains unclear. Thus,...
