This research explores the value of data sharing in a two-echelon, fresh product supply chain consisting of a retailer and manufacturer. Demand is stochastic and price sensitive. Decision-making is decentralized and the supply chain operates with a simple linear wholesale price contract. We...

Product service plays a crucial role for brands to retain customers and spur revenue growth. It is, however, often outsourced to a third-party supplier, driven by cost savings and the ability to focus on core businesses. While there is a large body of literature studying service outsourcing, the...