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Purpose This study aims to explore the relationship between personal innovativeness, perceived symbolic value and green purchase intentions within the context of sustainable consumption. Specifically, it investigates how personal innovativeness influences both green purchase intentions and...
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Practical advice for promoting innovation and sustainability in the renewable energy sector is provided through insights into …
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innovation-seeking alliances. Bridging ties span structural holes to provide innovation potential but lack integration capacity …, and strong ties provide integration capacity but lack innovation potential. We theoretically develop the idea that … them to realize an innovation. We also propose that their effects and complementarities influence alliance ambidexterity …
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