Purpose The current study examines the effectiveness of brand integrations in music videos by taking into account the impact of both brand placement characteristics (i.e., brand prominence, valence of artist–brand relationship) and audience characteristics (i.e., artist connectedness)....

In an experimental setting, we investigate the impact of religious social identity on whistle-blowing. We hypothesize and find that individuals are less likely to perceive others in their religious group as being behaving unethically. However, we find that once individuals perceive wrongdoing,...

This chapter will look at how peace-entrepreneurs are crucial in conflict and post-conflict environments to address peace challenges, and how the use of ITC can scale up the outputs of peace-oriented business in a particular region. Indeed, when technology is used effectively it can amplify...

Purpose This research uses the distinction between communal relationships (based on mutual care and concern) and exchange relationships (based on the principle of quid pro quo) to propose a framework that predicts differences in the shape of consumer response function to increasing levels of...

The focus of Volume 17 of Research on Emotion in Organizations is on how negative emotions at work can be intense due to a myriad of reasons including feelings of failure, rejection, job insecurity, stressful work demands and poor coping strategies. The chapters in this book address some of the...

The consumer behaviour literature is evolving towards the assumption that products are inherently experiential bundles, and after all, all businesses are operating within the experienced economy. Experiences are much more advantageous for the consumers because they advance happiness or enjoyment...