Chow, Clement S.F.; Chow, Wing Chi; Leong, Weng I.; … - In: Asia Pacific Journal of Marketing and Logistics 36 (2023) 4, pp. 862-877
degree of perceived hedonism associated with the product does matter and, therefore, conducted an experiment to test how this … objective. Design/methodology/approach A lab experiment with a 2 (COO: Western vs. Local) x 2 (Hedonism: High vs. Low) factorial … study used an experiment to investigate the different prominence of the COO effect on perceived quality and price in terms …
