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Persistent link: https://www.econbiz.de/10009663240
Relevanz neuer Werbeformen in der Out-of-Home-Markenkommunikation -- Formen und Techniken des Guerilla Marketing und von Guerilla Produktinszenierungen in der Außenwerbung -- Aktivierungs-, Überraschungs- und Aufmerksamkeitswirkung von neuen Werbeformen -- Werbewirkungsmodell von Guerilla...
Persistent link: https://www.econbiz.de/10014015963
The evolution in developed countries has taken a role in global warming and natural disasters such as flash flood, El-Nino, earthquake and groundwater contamination. The underground storage tank leakage problems and spillage of hydrocarbon liquid leading to the contamination of non-aqueous phase...
Persistent link: https://www.econbiz.de/10015085646
Purpose : Risk is a multifaceted concept, and its identification requires complex approaches that are often misunderstood. The consequence is that decisions are based on limited perception rather than the full value and meaning of what risk is, as a result, the way it is being tackled is...
Persistent link: https://www.econbiz.de/10015085843
healthcare quality using the standardized patients (SPs) method in an experiment. The experiment collected interactions between …
Persistent link: https://www.econbiz.de/10015402370
The logic of consequences and the logic of appropriateness have long been central to understanding behavior in organizations. However, scholarly work on the logic of appropriateness has consisted mostly of conceptual clarification and ex post explanation of observed behavior. In an effort to...
Persistent link: https://www.econbiz.de/10015086018
Persistent link: https://www.econbiz.de/10015086280
Purpose Prior research identified conflicts in implementing performance measurement systems that include both financial and non-financial measures. Attempts to incorporate non-financial measures, for example, balanced scorecards (BSCs), have shown short-term success, only to be replaced with...
Persistent link: https://www.econbiz.de/10015363005
This chapter analyzes a geographic quasi-experiment embedded in a cluster-randomized experiment in Honduras. In the … experiment, average treatment effects of conditional cash transfers on school enrollment and child labor were large – especially … selection criteria. In contrast, the geographic quasi-experiment yielded point estimates that, for two of three dependent …
Persistent link: https://www.econbiz.de/10015363291