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Loss aversion postulates that people prefer avoiding losses over acquiring gains of equal size. It is a central part of prospect theory and, according to Daniel Kahneman, “the most significant contribution of psychology to behavioral economics” (Kahneman, 2011, p. 300). It has powerful...
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The vast majority of articles on risk in agile-managed projects fail to adequately address the interplay between the … agile methodology, the risk management process, and the elements that ultimately determine the success or failure of the … create a risk management model for agile I.T. projects (AGP model). The study sample consists of 1868 valid survey responses …
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Purpose: This study investigates the relationship between product diversification strategy and cost stickiness, focusing on managerial overconfidence as a moderating factor. It aims to address a critical gap in the literature by providing empirical insights grounded in the Resource Based View...
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