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Product differentiation by aesthetic and creative design : a psychological and neural framework of design thinking

Reimann, Martin; Schilke, Oliver - In: Design thinking : understand - improve - apply, (pp. 45-57). 2011

Persistent link: https://www.econbiz.de/10008825476

Aesthetic package design : a behavioral, neural, and psychological investigation

Reimann, Martin; Zaichkowsky, Judith Lynne; Neuhaus, Carolin - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 431-441

Persistent link: https://www.econbiz.de/10008728832

The influence of time and money on product evaluations - a neurophysiological analysis

Lehmann, Sebastian; Reimann, Martin - 2012

Persistent link: https://www.econbiz.de/10009539732

What drives key informant accuracy?

Homburg, Christian; Klarmann, Martin; Reimann, Martin; … - In: Journal of marketing research : JMR 49 (2012) 4, pp. 594-608

Persistent link: https://www.econbiz.de/10009580796

Self-expansion motivation and inclusion of brands in self

Reimann, Martin; Aron, Arthur - In: Handbook of brand relationships, (pp. 65-81). 2009

Persistent link: https://www.econbiz.de/10003915572

Special issue: Methods in decision neuroscience

Reimann, Martin (contributor) - 2011

Persistent link: https://www.econbiz.de/10009533013

The somatic marker framework as a neurological theory of decision-making : review, conceptual comparisons, and future neuroeconomics research

Reimann, Martin; Bechara, Antoine - In: Journal of economic psychology : research in economic … 31 (2010) 5, pp. 767-776

Persistent link: https://www.econbiz.de/10009272607

Kulturell bedingtes Investorenverhalten : ausgewählte Probleme des Kommunikations- und Informationsprozesses der Investor relations

Enke, Margit; Reimann, Martin - 2003

Global agierende Publikumsgesellschaften werden zunehmend mit dem spezifischen Verhalten einer kulturell diversen Investorenöffentlichkeit konfrontiert. Vor diesem Hintergrund werden in vorliegender Publikation entsprechende Hypothesen in Bezug auf ausgewählte kulturell bedingte Probleme an...

Persistent link: https://www.econbiz.de/10010513692

International post-merger integration : diagnosis and management of national cultures

Reimann, Martin; Brettel, Malte; Schilke, Oliver - In: Handbuch Mergers & Acquisitions Management, (pp. 931-956). 2006

Persistent link: https://www.econbiz.de/10003276039

Uncertainty avoidance as a moderator of the relationship between perceived service quality and customer satisfaction

Reimann, Martin; Lünemann, Ulrich F.; Chase, Richard B. - In: Journal of service research : JSR 11 (2008/09) 1, pp. 63-73

Persistent link: https://www.econbiz.de/10003750015