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Special issue: Does customer satisfaction drive tourism marketing?

Castaño, Raquel (contributor) - 2011

Persistent link: https://www.econbiz.de/10009010480

How should managers respond? : exploring the effects of different responses to negative online reviews

Treviño, Teresa; Castaño, Raquel - In: International journal of leisure and tourism marketing … 3 (2012/13) 3, pp. 237-251

Persistent link: https://www.econbiz.de/10009742022

Green consumer behavior in an emerging economy : confusion, credibility, and compatibilty

Carete, Lorena; Castaño, Raquel; Felix, Reto; Centeno, … - In: The journal of consumer marketing 29 (2012) 7, pp. 470-481

Persistent link: https://www.econbiz.de/10009681501

Constructing identity through the consumption of counterfeit luxury goods

Perez, María Eugenia; Castaño, Raquel; Quintanilla, … - In: Qualitative market research : an international journal 13 (2010) 3, pp. 219-235

Persistent link: https://www.econbiz.de/10008901320

Consumer behaviour and coping strategies in an economic crisis : evidence from Mexico

Castaño, Raquel; Parra, Isabella A.; Zavala, Alba María - In: International journal of business competition and … 1 (2011) 4, pp. 332-345

Persistent link: https://www.econbiz.de/10009160976

Wine consumption in new and expert consumers : the case of Mexico

Castaño, Raquel; Martinez, Josefina; Morales, Ricardo - In: International journal of leisure and tourism marketing … 4 (2014/15) 1, pp. 50-62

Persistent link: https://www.econbiz.de/10010498878

Understanding consumer behavior and consumption experience

Rajagopal; Castaño, Raquel - 2015

"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by...

Persistent link: https://www.econbiz.de/10010501247

A matter of love : consumers' relationships with original brands and their conterfeits

Castaño, Raquel; Perez, Maria Eugenia - In: The journal of consumer marketing 31 (2014) 6/7, pp. 475-482

Persistent link: https://www.econbiz.de/10010459756

Cross-border shopping: family narratives

Castaño, Raquel; Perez, María Eugenia; Quintanilla, … - In: Qualitative market research : an international journal 13 (2010) 1, pp. 45-57

Persistent link: https://www.econbiz.de/10003940033

Managing consumer uncertainty in the adoption of new products : temporal distance and mental simulation

Castaño, Raquel; Sujan, Mita; Kacker, Manish; Sujan, Harish - In: Journal of marketing research : JMR 45 (2008) 3, pp. 320-336

Persistent link: https://www.econbiz.de/10003724276

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