"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by...

Drawing on theories of new product adoption and inter-temporal choice, we show in cross-sectional and longitudinal investigations (Study 1) that when people consider adopting a new product in the distant future, they are more concerned about performance and symbolic benefit uncertainties. In...

The emotional state of many expecting parents shifts from unbridled joy to anxiety as the reality of learning to care for a newborn and forsaking their current lifestyle sinks in. Similarly, consumers have different concerns when they first hear about a new product compared to the time when they...