Liu-Lastres, Bingjie; Cahyanto, Ignatius; Edwards, Chase - In: Consumer Behavior in Tourism and Hospitality 19 (2024) 2, pp. 177-188
Purpose Tourist confidence plays an important role in people’s decision-making, including decisions related to consuming tourism products. However, little research has explored this concept in depth to provide proper guidance on its operation and measurement. This paper aims to explore the...