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Structural Constraints in Code-Switched Advertising

Luna, David; Lerman, Dawn; Peracchio, Laura A. - In: Journal of Consumer Research 32 (2005) 3, pp. 416-423

Code switching, the use of mixed-language expressions, is gaining prominence in advertising targeting linguistic minorities. Two studies investigate the existence of linguistic rules governing the use of code switching and identify situations in which those rules have a greater impact on...

Persistent link: https://www.econbiz.de/10005785479

A theory-based measure of acculturation: The shortened cultural life style inventory

Lerman, Dawn; Maldonado, Rachel; Luna, David - In: Journal of business research : JBR 62 (2009) 4, pp. 399-406

Persistent link: https://www.econbiz.de/10008245106

SOCIOLINGUISTIC EFFECTS ON CODE-SWITCHED ADS TARGETING BILINGUAL CONSUMERS

Luna, David; Peracchio, Laura A. - In: Journal of advertising : official publication of the … 34 (2005) 2, pp. 43-56

Persistent link: https://www.econbiz.de/10008116039

ARTICLES - The Development of an Advertising Campaign to Discourage Smoking Initiation Among Children and Youth

Peracchio, Laura A.; Luna, David - In: Journal of advertising : official publication of the … 27 (1998) 3, pp. 49-50

Persistent link: https://www.econbiz.de/10008121515

Predictive segmentation in action: Using CHAID to segment loyalty card holders

Galguera, Laura; Luna, David; Méndez, M.Paz - In: International journal of market research : JMRS ; the … 48 (2006) 4, pp. 459-480

Persistent link: https://www.econbiz.de/10007289186

"Where There Is a Will ...": Motivation as a Moderator of Language Processing by Bilingual Consumers

Luna, David; Peracchio, Laura A. - In: Psychology & marketing 19 (2002) 7-8, pp. 573-594

Persistent link: https://www.econbiz.de/10006973835

Uncovering the Cognitive Duality of Bilingual through Word Association

Luna, David; Peracchio, Laura A. - In: Psychology & marketing 19 (2002) 6, pp. 457-476

Persistent link: https://www.econbiz.de/10006974141

The Other Meaning of Fluency

Carroll, Ryall; Luna, David - In: International journal of advertising : the quarterly … 40 (2011) 3, pp. 73-85

Persistent link: https://www.econbiz.de/10009976479

Does brand spelling influence memory? The case of auditorily presented brand names

Luna, David; Carnevale, Marina; Lerman, Dawn - In: Journal of consumer psychology : the official journal … 23 (2013) 1, pp. 36-48

Persistent link: https://www.econbiz.de/10010056348

Sound symbolism effects across languages: Implications for global brand names

Shrum, L.J.; Lowrey, T.M.; Luna, David; Lerman, D.B.; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 275-280

Persistent link: https://www.econbiz.de/10010000269