This study examines the impacts of three individual values on the willingness to pay and perceived fairness of use tax on Internet purchases. Analysis of survey data collected from 114 taxpayers reveals that while a strong sense of national identity is significantly correlated with fairness...

M&A-Transaktionen weisen eine sehr hohe Misserfolgsquote auf. In der Literatur wird ein möglicher Grund hierfür in den Herausforderungen gesehen, die mit der Integration unterschiedlicher Arbeitsweisen einhergehen. Jutta Wollersheim untersucht, ob Dynamic Capabilities zum Erfolg von...

Relevanz neuer Werbeformen in der Out-of-Home-Markenkommunikation -- Formen und Techniken des Guerilla Marketing und von Guerilla Produktinszenierungen in der Außenwerbung -- Aktivierungs-, Überraschungs- und Aufmerksamkeitswirkung von neuen Werbeformen -- Werbewirkungsmodell von Guerilla...

The evolution in developed countries has taken a role in global warming and natural disasters such as flash flood, El-Nino, earthquake and groundwater contamination. The underground storage tank leakage problems and spillage of hydrocarbon liquid leading to the contamination of non-aqueous phase...

Labs are meant for the creation of new products and services or to overcome innovation challenges ( Carstensen & Bason, 2012 ). Media labs, besides the name, go beyond the media industry concepts to respond to technology, communication, and economic changes ( Bisso Nunes & Mills, 2021 ). For...

This chapter goes into more detail about how experimentation can be used as a strategy of innovation and how cocreation can support this strategy. It first draws out lessons from research on sustainability transitions, design thinking, and grassroots innovation for the development of...