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Post-conflict marketing: the role of former conflict stakeholder on post-conflict product/service valuation across countries

Rodriguez, Brayan; Reinoso-Carvalho, Felipe; Motoki, Kosuke - In: Academia Revista Latinoamericana de Administración 37 (2024) 4, pp. 555-577

Purpose This research examined the role of post-conflict marketing in supporting businesses within conflict-affected regions, aligning with the objectives of UN Sustainable Development Goal 16 to foster peaceful societies amid increasing global conflicts. Design/methodology/approach Drawing from...

Persistent link: https://www.econbiz.de/10015341119

Societal impact of Brand Public Relations on gender equality: evidence for a mediation-type mechanism

Chmiel, Michal - In: Corporate Communications: An International Journal 29 (2024) 6, pp. 796-817

Purpose The purpose of the project was to identify a mechanism of causal relationship between Brand Public Relations (BPR) and societal change in the perception of women gender roles. Design/methodology/approach Experimental evidence was obtained in three countries ( N = 378) to examine the...

Persistent link: https://www.econbiz.de/10015341885

Click to contribute: understanding donation behaviour and well-being in donation-based crowdfunding mobile apps

Aw, Eugene Cheng-Xi; Thomas, Sujo; Patel, Ritesh; … - In: International Journal of Bank Marketing 42 (2024) 7, pp. 1835-1866

Purpose The overarching goal of the study was to formulate an integrated research model to empirically demonstrate the complex interplay between heuristics, project characteristics, information system usage quality, empathy, and mindfulness in predicting users'/donors' donation behaviour and...

Persistent link: https://www.econbiz.de/10015344652

A bibliometric review of consumers’ purchase behaviour for solar energy products

Fathima M.S., Arshiya; Khan, Adil; Alam, Ansari Sarwar - In: International Journal of Energy Sector Management 18 (2023) 6, pp. 1328-1355

Purpose This study aims to conduct the domain mapping of consumer behaviour research in the context of solar energy … author, institutional and source level) related to the domain of solar energy consumer research. Design … bibliometric indicators in the domain of solar energy consumer research. Practical implications Identified patterns can help …

Persistent link: https://www.econbiz.de/10015345424

Three decades of house purchase decisions: a scoping review and thematic classification

Abhang, Janhavi; Ravi Kumar, V.V. - In: International Journal of Housing Markets and Analysis 17 (2023) 5, pp. 1243-1266

Purpose This study aims to develop a database of existing academic information in house purchase decision (HPD) using systematic literature review (SLR), to facilitate worldwide advancement of research under HPD domain. Design/methodology/approach This research examined papers from two reputable...

Persistent link: https://www.econbiz.de/10015345559

Immigrants’ acculturation and luxury brand purchase intentions: a cross-sectional study in the Australian context

Sharif, Saif; Ishra, Rakia; Soar, Jeffrey; Sassenberg, … - In: Journal of Contemporary Marketing Science 7 (2024) 3, pp. 279-301

Purpose The purpose of this paper is to examine the influence of acculturation on immigrant consumer behaviours in their host country. Mainly, the role of acculturation and luxury brand purchasing intentions were investigated. Design/methodology/approach The research conducted an online survey...

Persistent link: https://www.econbiz.de/10015349403

Advancing the consumer behaviour theory in halal food: review literature and directions for future research

Maminirina Fenitra, Rakotoarisoa; Balqiah, Tengku Ezni; … - In: Journal of Islamic Marketing 15 (2024) 11, pp. 3195-3222

Purpose This paper aims to examine existing literature on halal food consumption from the perspective of consumer behaviour research. It identifies progress, current state and gaps and provides direction for future research to advance the field. Design/methodology/approach This paper reviewed...

Persistent link: https://www.econbiz.de/10015351267

Determinants of Islamic fintech adoption: a systematic literature review

Maniam, Shatheish - In: Journal of Islamic Marketing 15 (2024) 11, pp. 2916-2936

Purpose Sharia-compliant financial technologies (Islamic fintech) are becoming increasingly popular among Muslims and non-Muslims. As the Islamic fintech landscape continues to grow and transform, it is crucial to understand the factors that influence the acceptance or adoption of Islamic...

Persistent link: https://www.econbiz.de/10015351342

Cognitive as opposed to affective country image: the moderating effect of cognition-affect intra-valence nature

Ma, Lin; Bian, Xuemei; Song, Zening - In: Journal of Product & Brand Management 33 (2024) 8, pp. 968-985

. univalent) of cognition-affect. Design/methodology/approach The proposed research model was tested using data from a large … of cognition-affect. On a general level, cognitive and affective country image exert equal influence on affective … country image on cognitive judgement. Compared with univalent, ambivalent cognition-affect strengthens the positive impact of …

Persistent link: https://www.econbiz.de/10015352154

Consumer evaluation of continuous and discontinuous innovation : The effects of brand equity and product category knowledge

Gammoh, Bashar S.; Voss, Kevin E.; Skiver, Ryan - In: American Journal of Business 26 (2011) 1, pp. 65-79

Purpose – The purpose of this paper is to investigate how brand equity levels influence the evaluation of continuous vs discontinuous innovation of new products and the moderating effects of consumer's product category knowledge (PCK). Design/methodology/approach – A 2×2 between‐subjects...

Persistent link: https://www.econbiz.de/10014667957