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Consumer attitude formation from eWOM : interplay between cognition and affect
Kim, Jinsoo - In: International journal of internet marketing and … 11 (2017) 4, pp. 330-354
Persistent link: https://www.econbiz.de/10011859084
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How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
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Cognitive principles and persuasiveness of social anti-drug advertising
Kulikova, Ėlla Germanovna; Brusenskaja, Ljudmila … - In: European research studies 21 (2018) 1, pp. 206-218
Persistent link: https://www.econbiz.de/10012238711
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Preference for practical versus theoretical knowledge : conceptualization and consumer behavior predictions
Yang, Haiyang; Carmon, Ziv; Simonson, Itamar - In: Continuing to broaden the marketing concept : making …, (pp. 171-192). 2020
Persistent link: https://www.econbiz.de/10012321158
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The stability of attitude and the significance of affective-emotional and cognitive components
Zips, Sebastian; Riedl, Joachim; Kallweit, Barbara - 2018
Persistent link: https://www.econbiz.de/10012108641
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Effects of influencer marketing on Instagram
Riedl, Joachim; Luckwald, Lisa von - 2019 - revised Feb. 2019, v5.2
Persistent link: https://www.econbiz.de/10012108679
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Judgements and decision making in consumer behavior : the use of psychophysiological measures to investigate emotions and cognitive responses
Miricǎ, Cǎtǎlina Oana - In: Economics, management and financial markets 13 (2018) 4, pp. 39-44
Persistent link: https://www.econbiz.de/10012028181
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Emotional and cognitive reactions to marketing stimuli : mechanisms underlying judgements and decision making in behavioral and consumer neuroscience
Drugău-Constantin, Andreea - In: Economics, management and financial markets 13 (2018) 4, pp. 45-50
Persistent link: https://www.econbiz.de/10012028182
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Remembering satiation : the role of working memory in satiation
Nelson, Noelle M.; Redden, Joseph P. - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 633-650
Persistent link: https://www.econbiz.de/10011755399
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A definition of habit for socio-economics
Fleetwood, Steve - In: Review of social economy : the journal for the … 79 (2021) 2, pp. 131-165
Persistent link: https://www.econbiz.de/10012516093