Purpose – Online trust is one of the key obstacles to vendors succeeding on the internet medium; a lack of trust is likely to discourage online consumers from participating in e‐commerce. This research aims to investigate how online consumers develop their initial trust and purchase...

Purpose – This empirical study of consumer/shopper response to radio frequency identification (RFID) product item tagging anticipates what is likely to take place in the retail marketplace. Using the theories of procedural justice/fairness, expected utility, and prior literature on personal...

Purpose – The commonly used internet service provider's (ISP) business models based on price comparison may prove to be a successful strategy for organisations in the short‐term. However, it may be argued that a sustainable business model for the long‐term requires a detailed understanding...

Purpose – This study aims to empirically examine the factors that affect the consumer intention to use (IU) mobile commerce (m‐commerce) in Malaysia. The five factors examined in this study are perceived usefulness (PU), perceived ease‐of‐use (PEOU), social influence (SI), perceived cost...

Purpose – Open source software (OSS) products have rapidly acquired a notable importance in the last years among consumers and firms all over the world. They are mostly developed and distributed through online social networks thanks to the voluntary and collaborative actions of their members....

Purpose – The purpose of this paper is to evaluate how personality variables related to technology (innovativeness, compatibility and affinity) can modify the influence of classical technology acceptance model (TAM) variables on behavioural adoption intention of mobile shopping....

Purpose – The purpose of this paper is to investigate the impact of privacy concern on user adoption of location‐based services (LBS). Design/methodology/approach – Based on the data collected from a survey, structural equation modeling was employed to examine the research model. Findings...

Purpose – The purpose of this paper is to develop a novel and flexible recommender system based on usage patterns and keyword preferences using collaborative filtering (CF) and content‐based filtering (CBF). Design/methodology/approach – The proposed system analyzes data captured from the...

Purpose – The purpose of this paper is to propose and test a model concerning broadband adoption in a rural setting. Design/methodology/approach – A computer‐aided telephone survey was conducted to collect data to validate the proposed model in rural Australia. Findings – It was found...

Purpose – The purpose of this study is to explore the influence of consumption values and the moderating role of consumer innovativeness for intentions to purchase convergence home robots. Design/methodology/approach – The data were collected from 506 participants in South Korea, where...