Purpose – This study aims to identify factors that determine the smart TV buying decisions of users and analyze the relationships among the factors by using Bayesian network approach. Design/methodology/approach – This study investigates smart TV users' perception based on innovation...

Purpose – The purpose of this paper is to estimate the scale of illegal file‐sharing activity across ten countries and to correlate this activity with country revenues. The work aims to elucidate an under‐explored business model challenge which exists in parallel with a music piracy...

Purpose – The purpose of this paper is to study the role that a relational variable (trust) and three personal variables (impulsiveness, involvement and innovativeness), may play as antecedents of satisfaction of mobile shoppers. Design/methodology/approach – Quantitative information was...

Historically, a product was perceived as a “static manifestation of image with fixed attributes”. Today, advanced product design thinking is more likely to see it as a “company representative delivering service over time”. Explores this shift and demonstrates how contemporary practice is...

Purpose – The purpose of this paper is to explore the factors determining which communication mediums influence a given consumer deciding to purchase a specific product. Design/methodology/approach – Using a consumer survey and a multivariate probit (MVP) model, the authors explore consumer...

Purpose – Attracted by tremendous market opportunities of mobile business, many web services providers have started to expand their web services from traditional PC-based environment into the mobile-based environment. However, success in the web services cannot guarantee the success in the...

Functional foods is a relatively new concept covering food products enriched with various kinds of (natural) substances (eg vitamins, minerals or probiotic cultures) or modified so as to provide consumers with an additional physiological benefit presumed to prevent disease or promote health,...

Indicators of trust, confidence, optimism or sentiment among consumers and/or investors, are published continuously in the mass media. More importantly, these indices seem not only to reflect how the state of the real economy is perceived by private agents, but can also help predict the future...

Consumers' beliefs in the benefits of reducing fat intakes, especially saturated fat, and of increasing calcium intake from such foods dairy products, depend upon the acquired information related to diet and health. This study develops new health information measures from different sources. The...

Applying method of Lagrange multipliers, an attempt has been made to derive mathematical formulation to workout optimal purchasing policy in order to maximize utility of an individual consumer subject to multiple constraints; in this particular illustration, two constraints: 1) budget...