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Current business statistics and extant academic research stress the importance of influencer marketing. In 2019, the YouTube beauty community witnessed the largest product launch in ecommerce history, in which controversial YouTubers, Shane Dawson and Jeffree Star, published a 7-episode series...
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This study examined decision frame (-gain- vs. -loss-) and negotiator affect (positive vs. control) in a simulated bilateral negotiation where negotiators dealt with a programmed opponent and made offers and counteroffers on three issues that differed in value. Direct comparisons between the...
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Understanding the roles of emotion and cognition in forming preferences is critical in helping firms choose effective …
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Die gesellschaftlichen Ansprüche an Unternehmen sind in den vergangenen Jahren enorm gestiegen. Ein Fehlverhalten von Unternehmen wird dementsprechend zunehmend kritisch betrachtet und konsequent geahndet. Frederik Meyer entwickelt zur Erklärung dieses Phänomens ein theoretisches Modell mit...
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Many fouls committed in football (called soccer in some countries) are ambiguous, and there is no objective way of determining who is the “true” perpetrator or the “true” victim. Consequently, fans as well as referees often rely on a variety of decision cues when judging such foul...
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, emotions, and physiology of human beings and biological and physical targets. Within the rich variety of these applications …
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