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There's not much to tell : the impact of emotional resilience on negative word-of-mouth following service failure
Lteif, Lama; Rubin, Dan; Ball, Joan P.; Lamberton, Cait - In: Psychology & marketing 40 (2023) 9, pp. 1808-1820
Persistent link: https://www.econbiz.de/10014338326
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Effects of the variation of rhetorical ambiguity on advertising persuasion : mediating role of the mental imagery and moderating role of the tolerance to ambiguity
Mzoughi, Mohamed-Nabil; Chaieb, Safa; Garrouch, Karim - In: Marketing : ZFP ; journal of research and management 45 (2023) 3, pp. 75-88
Persistent link: https://www.econbiz.de/10014340549
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The impact of cognitive, affective and social antecedents on system characteristics and their influence on proxy payments adoption
Dharurkar, Neha Vivek; Patil, Kanchan Pranay; … - In: Journal of payments strategy & systems 17 (2023) 2, pp. 182-199
Persistent link: https://www.econbiz.de/10014342227
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Move the mind of fashion consumers with low environment saliency : use well- and healed-baby appeals and increase anticipated positive emotions
Choi, Dooyoung; Lee, Ha Kyung - In: Journal of fashion marketing and management 27 (2023) 6, pp. 1047-1063
Persistent link: https://www.econbiz.de/10014430537
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Analysis on consumer behavior model for storytelling advertising of hight-tech products : focusing on identification and empathic response
Chin, Hong Kun; Min, Byueong-hyun; Kim, Jae Young - In: Economics & finance notes 12 (2023) 1, pp. 45-54
Persistent link: https://www.econbiz.de/10014381147
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Understanding user behaviour through sentiment analysis : an exploration through online reviews and comments
Kanagasabai, Balaji; Aggarwal, Vaneeta - In: International journal of business information systems : … 44 (2023) 3, pp. 325-338
Persistent link: https://www.econbiz.de/10014437165
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Modeling customer experience with public sector smartphone apps : a mixed methods study in the UAE
AlJanahi, Alia; Parahoo, Sanjai Kumar - In: International review on public and non-profit marketing 20 (2023) 4, pp. 813-827
Persistent link: https://www.econbiz.de/10014437256
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Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 63 (2023) 3, pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
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Images, reviews, and purchase intention on social commerce : the role of mental imagery vividness, cognitive and affective social presence
Vazquez, Erik Ernesto; Patel, Chirag; Alvidrez, Salvador; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014364526
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Cognitive as opposed to affective country image : the moderating effect of cognition-affect intra-valence nature
Ma, Lin; Bian, Xuemei; Song, Zening - In: The journal of product & brand management 33 (2024) 8, pp. 968-985
Persistent link: https://www.econbiz.de/10015173294