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The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages

Wirtz, John G.; Sar, Sela; Ghuge, Shreyas - In: Health marketing quarterly 32 (2015) 2, pp. 180-196

Persistent link: https://www.econbiz.de/10011304092

Cognitive, affective and behavioural responses in mall experience : a qualitative approach

Lucia-Palacios, Laura; Pérez-López, Raúl; … - In: International journal of retail & distribution management 44 (2016) 1, pp. 4-21

Persistent link: https://www.econbiz.de/10011515550

The relation between the effects of testimonials' sources and the cognitive, affective and behavioural changes

Tocila, Tudor; Cara, Corina - In: International journal of business and economic sciences … 9 (2016) 2, pp. 59-64

Purpose - Endorsement strategies have a well-known potential of generating good results and there are various studies which refer to the endorsement sources as either a contextually effective or ineffective strategy. The present study is a new approach on this topic and it aims at identifying...

Persistent link: https://www.econbiz.de/10011515969

How do expressed emotions affect the helpfulness of a product review? : evidence from reviews using latent semantic analysis

Ahmad, Shimi Naurin; Laroche, Michel - In: International journal of electronic commerce : IJEC 20 (2015/2016) 1, pp. 76-111

Persistent link: https://www.econbiz.de/10011413577

Cognitive and emotional processing of brand logo changes

Peterson, Mark; Al Shebil, Saleh; Bishop, Melissa - In: The journal of product & brand management 24 (2015) 7, pp. 745-757

Persistent link: https://www.econbiz.de/10011416937

Questioning the link between self-expressed attitudes and repurchasing behavior : relations between cognitive, affective and action loyalty

Ordun, Guven - 2015

Persistent link: https://www.econbiz.de/10011294258

Path dependence in risky choice : affective and deliberative processes in brain and behavior

Hytönen, Kaisa; Baltussen, Guido; Assem, Martijn J. van den - In: Journal of economic behavior & organization : JEBO 107 (2014) 2, pp. 566-581

Persistent link: https://www.econbiz.de/10011295909

The differential effectiveness of scarcity message type on impulse buying : a cross-cultural study

Lee, Eun Mi; Jeon, Jung Ok; Li, Qin; Park, Hyun Hee - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 142-152

Persistent link: https://www.econbiz.de/10011302918

Lay rationalism : individual differences in using reason versus feelings to guide decisions

Hsee, Christopher K.; Yang, Yang; Zheng, Xingshan; … - In: Journal of marketing research : JMR 52 (2015) 1, pp. 134-146

Persistent link: https://www.econbiz.de/10010526399

Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships

Baxter, Stacey M.; Ilicic, Jasmina - In: The journal of brand management : an international journal 22 (2015) 4, pp. 281-298

Persistent link: https://www.econbiz.de/10011339303