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Emotional ability and associative learning : how experiencing and reasoning about emotions impacts evaluative conditioning

Hasford, Jonathan; Kidwell, Blair; Hardesty, David M. - In: Journal of consumer research : JCR ; an … 45 (2018) 4, pp. 743-760

Persistent link: https://www.econbiz.de/10011951049

Nature in malls: effects of a natural environment on the cognitive image, emotional response, and behaviors of visitors

Ortegón-Cortázar, Leonardo; Royo-Vela, Marcelo - In: European research on management and business economics 25 (2019) 1, pp. 38-47

This study aims to assess the role of a natural environment and its effects on the following components of attitudes: cognitive image, affective response, and behavioral intentions. Using a survey conducted among 292 mall visitors, this study also examines how the perception of the atmosphere in...

Persistent link: https://www.econbiz.de/10011956817

Mirror, mirror on the retail wall : self-focused attention promotes reliance on feelings in consumer decisions

Chang, Hannah H.; Hung, Iris W. - In: Journal of marketing research : JMR 55 (2018) 4, pp. 586-599

Persistent link: https://www.econbiz.de/10011912736

Influence of brand relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective

Ahn, Jiseon; Back, Ki-Joon - In: Journal of travel and tourism marketing 35 (2018) 4, pp. 449-460

Persistent link: https://www.econbiz.de/10011917922

The effects of implicit team identification (iTeam ID) on revisit and WOM intentions : a moderated mediation of emotions and flow

Chang, Yonghwan; Wann, Daniel L.; Inoue, Yuhei - In: Journal of sport management : the official journal of … 32 (2018) 4, pp. 334-347

Persistent link: https://www.econbiz.de/10011920109

The two-stage decision process during online purchasing - empirical and observation field studies on cognitive, affective and behavior outcomes

Zhou, Wenyan - 2018

Persistent link: https://www.econbiz.de/10011897959

Exploring the cognitive and affective bases of online purchase intentions : a hierarchical test across product types

Verhagen, Tibert; Bloemers, Daniel - In: Electronic commerce research 18 (2018) 3, pp. 537-561

Persistent link: https://www.econbiz.de/10011901671

Message framing and regulatory focus effects on destination image formation

Zhang, Meng; Zhang, Guang-yu; Gursoy, Dogan; Fu, Xiao-rong - In: Tourism management : research, policies, practice 69 (2018), pp. 397-407

Persistent link: https://www.econbiz.de/10011903546

The influence of audience characteristics on the effectiveness of brand placement memory

Natarajan, Thamaraiselvan; Arasu Balasubramaniam, Senthil; … - In: Journal of retailing and consumer services 44 (2018), pp. 134-149

Persistent link: https://www.econbiz.de/10011904351

Effects of varying involvement level within a television program on recall of cognitive versus affective advertisement

Soni, Mayank Jyotsna - In: The journal of consumer marketing 34 (2017) 4, pp. 338-348

Persistent link: https://www.econbiz.de/10011691610