events. We draw from psychology research to develop a new prediction that weather-induced negative moods reduce market … analysts experiencing unpleasant weather are slower or less likely to respond to an earnings announcement relative to analysts … responding to the same announcement but experiencing pleasant weather. Price association tests find evidence consistent with …

Until recently, emotions were not one of the most precious elements of marketing. There are theoretical and empirical … models that show that emotions affect perception, decision, motivation, and consumer behaviour of the Elaboration Likelihood … how emotions can impact on marketing. …