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Indulgent consumption signals interpersonal warmth
Tang, Qing; Zhang, Kuangjie; Huang, Xun Irene - In: Journal of marketing research 59 (2022) 6, pp. 1179-1196
Persistent link: https://www.econbiz.de/10013474530
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Fostering consumer engagement during an omnipresent victim crisis : understanding the role of values in pandemic-themed advertising
Lou, Chen; Zhou, Xuan; Huang, Xun Irene; Qiu, Chen; … - In: International journal of advertising : the review of … 42 (2023) 5, pp. 890-915
Persistent link: https://www.econbiz.de/10014296437
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Transcendent brand activism advertising : explicating the roles of color and message framing in advertising effectiveness
Zhou, Xuan; Lou, Chen; Huang, Xun Irene - In: Journal of advertising 53 (2024) 2, pp. 183-199
Persistent link: https://www.econbiz.de/10014575219
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The role of information processing in single-alternative and multiple-alternative judgements and decisions
Wyer, Robert S. - In: Applying social cognition to consumer-focused strategy …, (pp. 3-36). 2005
Persistent link: https://www.econbiz.de/10003113299
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Procedural influences on judgments and behavioral decisions
Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 21 (2011) 4, pp. 424-438
Persistent link: https://www.econbiz.de/10009384874
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Mein Freund, der Pendler
Wyer, Robert S. - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 1, pp. 14-17
Persistent link: https://www.econbiz.de/10009675577
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The role of knowledge accessibility in cognition and behavior : implications for consumer information processing
Wyer, Robert S. - In: Handbook of consumer psychology, (pp. 31-76). 2008
Persistent link: https://www.econbiz.de/10003716144
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Effects of country-of-origin and product-attribute information on product evaluation : an information processing perspective
Hong, Sung-tai - In: Journal of consumer research : JCR ; an … 16 (1989) 2, pp. 175-187
Persistent link: https://www.econbiz.de/10001099796
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Effects of temporal distance and memory on consumer judgments
Kim, Yeung-jo; Park, Jongwon; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 634-645
Persistent link: https://www.econbiz.de/10003919325
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The role of behavioral mind-sets in goal-directed activity : conceptual underpinnings and empirical evidence
Wyer, Robert S.; Xu, Alison Jing - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 107-125
Persistent link: https://www.econbiz.de/10003981554