Narrow search
Showing 41 - 50 of 322
Cover Image
Contextual influences on message persuasion : the effect of empty space
Kwan, Canice M. C.; Dai, Xianchi; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 448-464
Persistent link: https://www.econbiz.de/10011738990
Cover Image
Consumer reaction to attractive service providers : approach or avoid?
Wan, Lisa C.; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 42 (2015) 4, pp. 578-595
Persistent link: https://www.econbiz.de/10011553133
Cover Image
Decoding the opening process
Sun, Yixia; Hou, Yuansi; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 642-649
Persistent link: https://www.econbiz.de/10011411588
Cover Image
The effects of physical distance from a brand extension on the impact of brand-extension fit
Huang, Yunhui; Jia, Yanli; Wyer, Robert S. - In: Psychology & marketing 34 (2017) 1, pp. 59-69
Persistent link: https://www.econbiz.de/10011637210
Cover Image
Physical proximity increases persuasive effectiveness through visual imagery
Jia, Yanli; Huang, Yunhui; Wyer, Robert S.; Shen, Hao - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 435-447
Persistent link: https://www.econbiz.de/10011789695
Cover Image
Hesitant to label, yet quick to judge : how cultural mindsets affect the accessibility of stereotypic knowledge when concepts of the elderly are primed
Saluja, Geetanjali; Adaval, Rashmi; Wyer, Robert S. - In: Organizational behavior and human decision processes : … 143 (2017), pp. 23-38
Persistent link: https://www.econbiz.de/10011791569
Cover Image
The recall and use of narratives as declarative and procedural consumer knowledge
Wyer, Robert S.; Tao, Tao - In: The Routledge companion to consumer behavior, (pp. 99-117). 2020
Persistent link: https://www.econbiz.de/10012316128
Cover Image
Technical nomenclature, everyday language, and consumer inference
Wu, Ruomeng; Shah, Esta D.; Kardes, Frank R.; Wyer, … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 299-310
Persistent link: https://www.econbiz.de/10012301471
Cover Image
The effects of endorsers' facial expressions on status perceptions and purchase intentions
Chen, Yunqing; Wyer, Robert S. - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 371-385
Persistent link: https://www.econbiz.de/10012288675
Cover Image
It's ok to think in a bad way : how state optimism and pessimism influence risk-taking
Ho, Cony M.; Wyer, Robert S. - In: International journal of consumer studies 47 (2023) 2, pp. 801-811
Persistent link: https://www.econbiz.de/10014250628