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. Hence, it will be valuable for marketing decision making towards providing this group of consumers with the utmost …
Persistent link: https://www.econbiz.de/10014946185
Purpose – The purpose of this paper is to examine the role of consumer shopping orientations on consumer's channel choice, cross‐channel shopping behavior, and shopping outcomes. Design/methodology/approach – Using multiple sources of data including surveys of store, web, and...
Persistent link: https://www.econbiz.de/10014946192
Purpose – The purpose of this paper is to identify those attributes of created and evolved retail agglomeration formats that have a substantial impact on overall attractiveness from the consumers' point of view. From an agglomeration management perspective primary areas of concern are...
Persistent link: https://www.econbiz.de/10014946193
Purpose – The purpose of this paper is to explore the relationships among demographic factors (gender, age, education, and income), consumer traits (technology anxiety, need for interaction, and technology innovativeness), and intention to use retail self‐checkouts....
Persistent link: https://www.econbiz.de/10014946194
US private label apparel retailers. Design/methodology/approach – Decision tree analysis is used to model the impacts of …
Persistent link: https://www.econbiz.de/10014946195
Purpose – The purpose of this paper is to examine how shopping behavior of rural consumers is affected by perceptions of local retailers' social norm‐based activities and task‐oriented actions, and social capital within the community. Design/methodology/approach – A mail survey is...
Persistent link: https://www.econbiz.de/10014946196
Purpose – The purpose of this paper is to describe the development of a scale (SITUZAP) to measure the situational factors that trigger channel switching, specifically within the television environment. Design/methodology/approach – The domain construct is defined and 14 potential scale...
Persistent link: https://www.econbiz.de/10014946199
Purpose – The paper has twin aims, one practical and one theoretical. From a practical point of view, the aim is to begin to identify appropriate marketing strategies and tactics for complementary and alternative therapists. From a theoretical point of view, the aim is to shape a research...
Persistent link: https://www.econbiz.de/10014946211
Purpose – Consumer boycotting is on the increase for various reasons. Macro‐boycotting campaigns, against one or more countries and their companies, rather than a specific single company, have had devastating effects on companies. The purpose of this paper is to describe how Arla Foods has...
Persistent link: https://www.econbiz.de/10014946212
/value – The paper contributes to the fields related to the role of geocollaborative portals in supporting collaborative decision …
Persistent link: https://www.econbiz.de/10014946215