Smith, Alan D.; Rupp, William T. - In: Online Information Review 27 (2003) 6, pp. 418-432
theoretical aspects of consumer decision making. There are a number of factors that affect what we buy, when we buy, and why we …, psychological factors, personal questions, post‐decision behaviour, and experience. These factors will be further discussed by way … of a consumer decision‐making model for online shoppers. …