Showing 187,721 - 187,730 of 188,494
Purpose – In a voluntary consumer market, the consumer's decision‐making process is still a magnetic topic although a …
Persistent link: https://www.econbiz.de/10014954198
Purpose – Although consumers are viewed as one of the important target groups of new product preannouncements (NPPs), little existing literature focuses on the NPP's consequences from consumer perspective. To fill up this research gap, this paper explores how a NPP signal influences consumer...
Persistent link: https://www.econbiz.de/10014954206
Purpose – The present research attempts to address what kinds of attitude variables influence individuals' debt behavior. Although credit card debt has been extensively documented recently, the main focus is on the pure amount of debt. Little research is concerned with the source of credit...
Persistent link: https://www.econbiz.de/10014954210
Purpose – This paper seeks to investigate the effects of different influential factors on consumer perceptions of uncertainty for online shopping. Design/methodology/approach – In this research, consumer perceptions of uncertainty have been divided into perceived commodity uncertainty and...
Persistent link: https://www.econbiz.de/10014954212
Purpose – Cheerful emotions are associated with achievement goals and quiescence emotions are associated with protection goals. The compatibility between consumer's goal orientation and the types of emotions can be extended to linking the types of emotions with the types of the product...
Persistent link: https://www.econbiz.de/10014954240
Purpose – As the market competition becomes increasingly intensive and the profit from traditional voice services margins gradually decline, 3G telecom operators must provide various value‐added services to enhance the ARPU (average revenue per user). The purpose of this paper is to...
Persistent link: https://www.econbiz.de/10014954242
theoretical aspects of consumer decision making. There are a number of factors that affect what we buy, when we buy, and why we …, psychological factors, personal questions, post‐decision behaviour, and experience. These factors will be further discussed by way … of a consumer decision‐making model for online shoppers.  …
Persistent link: https://www.econbiz.de/10014965398
Purpose – To explore and add insight to the online‐dating services phenomena which is the next product and beneficiary of the internet revolution that offers customers a convenient and affordable alternate to traditional methods of dating. Design/methodology/approach – Empirically...
Persistent link: https://www.econbiz.de/10014965496
Persistent link: https://www.econbiz.de/10014965800
Purpose – The paper's purpose is to analyse the influence of online shopping information dependency and innovativeness on the acceptance of internet shopping. Design/methodology/approach – The impact of online shopping information dependency, domain‐specific innovativeness and technology...
Persistent link: https://www.econbiz.de/10014965844