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Mode of payment and formation of reference prices

Monger, Jodie E.; Feinberg, Richard A. - In: Pricing Strategy and Practice 5 (1997) 4, pp. 142-147

States that reference price has emerged as a central feature in consumer decisions. The goal of this study was to explore the contribution of mode of payment to the formulation of personal reference prices (what one believes to be a fair price for a product) and reservation prices (the highest...

Persistent link: https://www.econbiz.de/10014985410

Lost in music? Subjective personal introspection and popular music consumption

Shankar, Avi - In: Qualitative Market Research: An International Journal 3 (2000) 1, pp. 27-37

Reports on the use of subjective personal introspection. Offers a brief overview of subjective personal introspection and then describes the technique used to inform an ongoing piece of research that is being conducted into popular music consumption. Concludes by assessing the usefulness of the...

Persistent link: https://www.econbiz.de/10014986991

Postmodern marketing: research issues for retail financial services

Dawes, Jillian; Berman Brown, Reva - In: Qualitative Market Research: An International Journal 3 (2000) 2, pp. 90-99

Postmodern conditions and re‐evaluations of marketing theory are prompting a re‐consideration of marketing strategies and methodologies. This paper is concerned with research issues arising from these changes and uses the case of retailing financial services as an illustration. Groups of...

Persistent link: https://www.econbiz.de/10014986997

Exploring consumer product construct systems with the repertory grid technique

Marsden, David; Littler, Dale - In: Qualitative Market Research: An International Journal 3 (2000) 3, pp. 127-144

domains: how do consumers categorise different products and services?; decision rules: what search strategies and evaluative … criteria are employed for each category?; values: what core beliefs underpin different decision rules?; construct complexity …: how discriminating are consumer’s decision rules and values?; and construct commonalities: what are the similarities and …

Persistent link: https://www.econbiz.de/10014986999

Interpretive consumer research: how far have we come?

Szmigin, Isabelle; Foxall, Gordon - In: Qualitative Market Research: An International Journal 3 (2000) 4, pp. 187-197

Considers the history and current position of interpretive consumer research within the marketing paradigm. It focuses on the conflict that has developed between the positivist tradition and the relatively new interpretive approach. In doing so it considers the merits of interpretive research in...

Persistent link: https://www.econbiz.de/10014987003

Interpretive consumer research: two more contributions to theory and practice

Shankar, Avi; Goulding, Christina - In: Qualitative Market Research: An International Journal 4 (2001) 1, pp. 7-16

Presents two relatively new (to marketing) qualitative research techniques, “narrative theory” and “dimensional analysis”, and highlights the contribution they may have for consumer research. Narrative analysis focuses on features, plots and configurations, whereas dimensional analysis...

Persistent link: https://www.econbiz.de/10014987006

The direct marketing‐direct consumer gap: qualitative insights

Evans, Martin; Patterson, Maurice; O’Malley, Lisa - In: Qualitative Market Research: An International Journal 4 (2001) 1, pp. 17-24

The need to explore consumer reactions to any form of marketing is central to the marketing concept and this paper reports part of an industry‐funded project to investigate how consumers interact with direct marketing. The programme was qualitative, based on both individual depth interviews...

Persistent link: https://www.econbiz.de/10014987007

Consumer interaction in the virtual era: some qualitative insights

Evans, Martin; Wedande, Gamini; Ralston, Lisa; van ‘t … - In: Qualitative Market Research: An International Journal 4 (2001) 3, pp. 150-159

Focuses on the exploration of consumer experience and attitudes towards online interaction within virtual communities. One of the emerging e‐commerce business models, the consumer to consumer “community” model, is relatively new but underpins the framework for the research conducted. The...

Persistent link: https://www.econbiz.de/10014987019

New frontiers in cybersegmentation: marketing success in cyberspace depends on IP address

Louvieris, Panos; Driver, John - In: Qualitative Market Research: An International Journal 4 (2001) 3, pp. 169-181

direct marketing approaches are evaluated. Sensitivity to changes and differences in customer decision‐loyalty type are … explored from the perspective of building high value customer relationships, where decision‐loyalty type is considered to be a …

Persistent link: https://www.econbiz.de/10014987021

Data data everywhere – and not a byte of use?

Abbott, Julie - In: Qualitative Market Research: An International Journal 4 (2001) 3, pp. 182-192

Describes the research and findings of a project aimed at how UK companies use customer information in their marketing today. Today’s technologies allow companies to collect enormous volumes of data and manipulate it in many different ways to bring out otherwise unforeseen areas of knowledge....

Persistent link: https://www.econbiz.de/10014987022