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Wal‐Mart is coming to Guelph: hedonic to utilitarian shoppers' perceptions

Teed, Moira; Norman, Christopher; Aung, May; Adlam, Doug; … - In: Qualitative Market Research: An International Journal 13 (2010) 2, pp. 130-153

Purpose – To date few research studies exist on consumers' responses to the adoption of Wal‐Mart into towns and cities. This paper seeks to examine the expected impact of a Wal‐Mart store in a community before its arrival. Design/methodology/approach – Media reviews, participant...

Persistent link: https://www.econbiz.de/10014987241

An examination of consumer browsing behaviors

Xia, Lan - In: Qualitative Market Research: An International Journal 13 (2010) 2, pp. 154-173

Purpose – Browsing is a common consumer behavior, but it has not been researched extensively. The aim of this paper is to fill some of the gaps in the research. Design/methodology/approach – Drawing on literature from different areas, consumers' browsing experiences, browsing patterns, and...

Persistent link: https://www.econbiz.de/10014987242

Consumer retirement planning: an exploratory study of gender differences

Grace, Debra; Weaven, Scott; Ross, Mitchell - In: Qualitative Market Research: An International Journal 13 (2010) 2, pp. 174-188

Purpose – Although superannuation planning has been examined within the context of individual choice, life course and cumulative advantage perspectives, little research has been contained within the theories of consumer behavior. This paper, therefore, aims to examine this important issue by...

Persistent link: https://www.econbiz.de/10014987243

Challenges in researching consumer ethics: a methodological experiment

Hiller, Alex J. - In: Qualitative Market Research: An International Journal 13 (2010) 3, pp. 236-252

Purpose – Consumers' ethical shopping habits are of increasing interest, but there has been little discussion and development of the methods used to research them. The purpose of this paper is to reflect on the methodology employed for an empirical study of consumers' ethical concerns in...

Persistent link: https://www.econbiz.de/10014987246

Identifying consumer decision‐making strategies using alternative methods

Zellman, Eva; Kaye‐Blake, William; Abell, Walt - In: Qualitative Market Research: An International Journal 13 (2010) 3, pp. 271-286

Purpose – The research aims to investigate consumer decision‐making strategies using quantitative and qualitative … methods. Two decision theories are contrasted: neoclassical theory proposes compensatory and optimising strategies with … assesses whether these theories will explain consumers' decision‐making strategies when completing a survey, and the extent to …

Persistent link: https://www.econbiz.de/10014987248

Brand image associations for large virtual groups

Danes, Jeffrey E.; Hess, Jeffrey S.; Story, John W.; … - In: Qualitative Market Research: An International Journal 13 (2010) 3, pp. 309-323

Purpose – As an aid to understanding brand image and brand attitude, this paper aims to present an innovative method of capturing qualitative brand associations from very large virtual groups. Design/methodology/approach – From the target market, two familiar brands were selected: one more...

Persistent link: https://www.econbiz.de/10014987250

Examining the use of nutrition labelling with photoelicitation

Koenigstorfer, Joerg; Groeppel‐Klein, Andrea - In: Qualitative Market Research: An International Journal 13 (2010) 4, pp. 389-413

in making their final decision. Front‐of‐pack labels are of less relevance at the point of consumption. Originality …

Persistent link: https://www.econbiz.de/10014987254

Exploring consumers' reactions towards innovative mobile services

Broeckelmann, Philipp - In: Qualitative Market Research: An International Journal 13 (2010) 4, pp. 414-429

Purpose – The purpose of this paper is to show how projective techniques – in particular cartoon tests – give useful insights when used as a tool for conducting marketing research into innovative products and services. The paper presents results from four studies on mobile services that...

Persistent link: https://www.econbiz.de/10014987255

Storytelling research on international visitors : Interpreting own experiences in Tokyo

Martin, Drew; Woodside, Arch G. - In: Qualitative Market Research: An International Journal 14 (2011) 1, pp. 27-54

Purpose – Using brand netnography (analyzing consumers' first‐person on‐line stories that include discussions of their product and brand use), this article aims to probe how visitors interpret the places, people, and situations that they experience while traveling in Japan....

Persistent link: https://www.econbiz.de/10014987259

Dear Mr Chocolate : Constructing a typology of contextualized chocolate consumption experiences through qualitative diary research

Zarantonello, Lia; Luomala, Harri T. - In: Qualitative Market Research: An International Journal 14 (2011) 1, pp. 55-82

Purpose – This paper aims to advance theory‐building in the area of food consumption research, by exploring how consumers experience chocolate consumption in different contexts and by viewing these inductive findings in the light of the relevant existing body of knowledge....

Persistent link: https://www.econbiz.de/10014987260