Similar Search Results

Measuring influence in the family decision making process using an observational method

Kwai Choi Lee, Christina; Marshall, Roger - In: Qualitative Market Research: An International Journal 1 (1998) 2, pp. 88-98

decision making may provide data which is not reflective of actual influence among family members. This suggests the need for … observational method determines the relative influence of family members over three stages of the decision making process. The scale …

Persistent link: https://www.econbiz.de/10014987330

Impulse purchasing: a qualitative exploration of the phenomenon

Bayley, Geoff; Nancarrow, Clive - In: Qualitative Market Research: An International Journal 1 (1998) 2, pp. 99-114

This paper reviews the literature on unplanned purchasing and impulse purchasing in particular. Various definitions and explanations of the phenomena are examined. Because impulse purchasing may often be deemed socially undesirable, it is argued that a qualitative research approach is...

Persistent link: https://www.econbiz.de/10014987331

Social constructionism and research in marketing and advertising

Hackley, Christopher E. - In: Qualitative Market Research: An International Journal 1 (1998) 3, pp. 125-131

This paper seeks to present a general case for the use of a broadly social constructionist metatheoretical perspective for qualitative research in marketing. The discussion makes reference to a current empirical study into advertising creativity in order to try to draw out particular...

Persistent link: https://www.econbiz.de/10014987332

Thinking the thoughts they do: symbolism and meaning in the consumer experience of the “British pub”

Clarke, Ian; Kell, Ian; Schmidt, Ruth; Vignali, Claudio - In: Qualitative Market Research: An International Journal 1 (1998) 3, pp. 132-144

The paper argues the need for an appraisal of the symbolic meaning of the “pub” and derivative managerialist concepts from the perspective of the consumers’ experience. Set against background developments of the “pub”, the paper explores the use of semiotics as a means of examining the...

Persistent link: https://www.econbiz.de/10014987333

Projecting the right image: using projective techniques to measure brand image

Hussey, Michael; Duncombe, Nicola - In: Qualitative Market Research: An International Journal 2 (1999) 1, pp. 22-30

Research has shown that consumers very often do not use explicit, concrete, rational factors to evaluate products, and thus their motivation to purchase is not always easy to articulate. Traditionally, marketers have used projective techniques in qualitative research groups to overcome this...

Persistent link: https://www.econbiz.de/10014987339

Integrating deductive and inductive approaches in a study of new ventures and customer perceived risk

Ali, Haider; Birley, Sue - In: Qualitative Market Research: An International Journal 2 (1999) 2, pp. 103-110

Draws upon a study of the ways in which entrepreneurs use trust to mediate customer perceived risk at the start of a venture in order to show how researchers can combine elements of both approaches in an epistemologically consistent way. Specifically, researchers seeking to use an...

Persistent link: https://www.econbiz.de/10014987345

Reference group influence in consumer role rehearsal narratives

Schulz, Heather Marie - In: Qualitative Market Research: An International Journal 18 (2015) 2, pp. 210-229

Purpose – This paper aims to analyse reference group influence through the imagined audience construct of the role theory. Prior research has shown the influential nature of reference groups on an individuals’ behaviour. The studied theatrical metaphor supplies a new perspective to the...

Persistent link: https://www.econbiz.de/10014987534

Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands

Bryson, Douglas; Atwal, Glyn; Hultén, Peter - In: Qualitative Market Research: An International Journal 16 (2013) 4, pp. 393-405

Purpose – The aim of this paper is to conceptualise the influences of extreme negative emotional response towards luxury brands as expressed in brand hate. Design/methodology/approach – The paper uses examples obtained from a critical incidents approach to interviews with a small sample of...

Persistent link: https://www.econbiz.de/10014987652

Multichannel shopping well-being: a narrative-based examination

Harris, Patricia - In: Qualitative Market Research: An International Journal 20 (2017) 3, pp. 354-369

levels of complexity for consumers in terms of their channel decision processes, and therefore, the potential increase in …

Persistent link: https://www.econbiz.de/10014987662

Evaluating young adult voter decision-making involvement within a compulsory political system

Winchester, Tiffany; Hall, John; Binney, Wayne - In: Qualitative Market Research: An International Journal 18 (2015) 3, pp. 252-277

compulsory voting context. It explores voters’ political decision-making by considering the influence of the consumer behaviour … two research questions: information seeking and decision-making. Findings – Key themes within information seeking are the … policies. Lower-involvement decision-making has the potential to be a habitual, limited evaluation decision. However, issues of …

Persistent link: https://www.econbiz.de/10014987721