The importance of Internet for the travel and tourism industry has increased rapidly over the last few years. Understanding how travellers behave is of critical importance to travel suppliers and tourism authorities for formulating appropriate marketing strategies so as to fully exploit the...

Purpose – The purpose of this study is to examine whether the three principles in the SysTrust® service converge on a single construct to measure potential users' trust in the reliability of a system, and whether trust in the reliability of a system, as defined by the three SysTrust...

Purpose – The purpose of this paper is to shed light on the preferences of Malaysian banks' customers for Islamic banking attributes. Design/methodology/approach – The paper uses mixed methodology. The quantitative approach consists of the collection of primary data through a...

Purpose – The aim of this paper is to establish the role of asymmetric price decompositions in UK road transportation fuel demand, make explicit the impact of the underlying energy demand trend, and disaggregate the estimation for gasoline and diesel demand as separate commodities....

Purpose – The purpose of this paper is to address the following questions: are sophisticated consumers more likely to be satisfied with their purchases? Are consumers who are more knowledgeable more apt to feel in control of their purchase decisions? Are they more likely to believe the...

Monthly data from GfK Consumerscan Scandinavia for the years 2006 – 2009 are used to estimate the effects of different tax scenarios on the consumption of sugar sweetened beverages (SSB’s). Most studies fail to consider demand interrelationships between different types of soft-drinks when...

The study aims to find out the consumer behavior towards showroom service of two wheelers. A samples of 200 users selected randomly were studied. Standardized questionnaires were used to collect the data. The results reveal that users differ in consumer behaviour towards showroom services of two...

The paper presents results of the research conducted in 2009 with the participation of 466 Internet users via an online survey. The research showed that consumers before the purchase utilize formal sources of information about the product more often than informal ones. Nevertheless, the more...

The goal of the paper is to provide a comprehensive review of marketing issues influenced by information technologies. The macro-environment of marketing activity, strategic issues like marketing philosophy, marketing research and segmentation as well as marketing mix were analysed. The main...

In recent years, issues of responsible consumption and environmental sustainability have received increased attention in the literature. Many scholars in the apparel scholarship have researched for solutions to promote responsible consumption of apparels in consumers. Despite the promotion of...