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Modelling the impact of internal and external variables on consumer durables in a matured marketing environment
Sakkthivel, A.M. - In: International Journal of Electronic Finance 5 (2011) 4, pp. 316-332
The paper attempts to build an empirically proven model of determinants that influence consumer buying behaviour and consumer switching behaviour towards consumer durable products for a matured marketing environment. The research identified that the entire marketing mix variables viz. product...
Persistent link: https://www.econbiz.de/10009352611
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Modelling of determinants influence consumer behaviour towards different technology products
Sakkthivel, A.M. - In: International Journal of Electronic Finance 5 (2011) 1, pp. 84-103
The paper aims at conducting an empirical investigation in order to identify the determinants that influence consumer behaviour towards buying different technology products (high, medium and low). The paper attempts to develop an empirically proved model of determinants that influence consumer...
Persistent link: https://www.econbiz.de/10009352629
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Impact of the Car Scrapping Scheme on Consumer Behaviour and Aggregate Consumption
Mohelský, Lukáš - In: Prague Economic Papers 2011 (2011) 3, pp. 268-287
The American financial crisis, which started in 2007, triggered subsequently a global economic decline. To boost the decreasing national economies, many countries introduced various stipulating measures. The automotive industry has been among the numerous fields, which were affected by the...
Persistent link: https://www.econbiz.de/10009352634
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Service-choice behaviour modelling constructed with multiple decision-making processes
Kurosawa, Takeshi; Nishimatsu, Ken; Iwashita, Motoi; … - In: International Journal of Services, Economics and Management 3 (2011) 3, pp. 301-322
customer segmentation but by latent class. Not only decision-making factors but also decision-making processes differ according … to the class. We propose a service-choice behaviour modelling constructed with multiple decision-making processes using … an estimation method based on the expectation-maximisation algorithm. As an empirical experiment, we constructed a model …
Persistent link: https://www.econbiz.de/10009353000
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EDUCATIONAL INOVATION AND CONSUMER BEHAVIOUR. A STUDY OF STUDENTS' PERCEPTIONS ON THE USE OF E-LEARNING IN CLASS.
Cristina, Eftimie Raluca; Emanuela, Avram; Adriana, Tufan - In: Annals of Faculty of Economics 1 (2011) 1, pp. 736-740
behavior, the influencing factors and the psychological processes decision making, becomes essential in creating an effective …
Persistent link: https://www.econbiz.de/10009366164
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Competition as an Effective Tool in Developing Social Marketing Programs: Driving Behavior Change through Online Activities
SERBAN, Corina - In: Economia. Seria Management 14 (2011) 2, pp. 553-562
Nowadays, social marketing practices represent an important part of people’s lives. Consumers’ understanding of the need for change has become the top priority for social organizations worldwide. As a result, the number of social marketing programs has increased, making people reflect more...
Persistent link: https://www.econbiz.de/10009385999
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DETERMINING CONSUMERS’ PROPENSITY TO BUY ROMANIAN PRODUCTS
CRACIUN, Liviu; BARBU, Catalin Mihail - In: Management and Marketing Journal IX (2011) 2, pp. 255-264
In this paper we investigated the sources of “Buy Romanian” attitude. We formulated three constructs namely Buy Romanian, nationalism and internationalism and we measured them by developing three scales. The scales were included in a questionnaire that was administered to 110 respondents....
Persistent link: https://www.econbiz.de/10009393074
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Destination Choice: An Important - Satisfaction Analysis
Aktaş, Ahmet; Aksu, A.; Çizel, Beykan - In: Quality & Quantity: International Journal of Methodology 41 (2007) 2, pp. 265-273
Persistent link: https://www.econbiz.de/10009396011
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A FELDOLGOZOTT FUNKCIONÁLIS ÉLELMISZEREK FOGYASZTÓI SZEGMENTÁLÁSA ÉS MAGATARTÁSI JELLEMZŐI
Lehota, Jozsef; Komaromi, Nandor - Gazdaság- és Társadalomtudományi Kar, Szent István … - 2008
A funkcionális élelmiszerek (friss és feldolgozott) hozzáadott értéket jelentenek a fogyasztók és a termelők részére egyaránt. A funkcionális élelmiszerek értékesítésének üteme a világban és az újonnan megjelenő piacokon – köztük Magyarországon – meghaladja az...
Persistent link: https://www.econbiz.de/10009398287
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TÁRSADALMI VÁLTOZÁSOK ÉS A MARKETING KAPCSOLATÁNAK MODELLEZÉSI LEHETŐSÉGEI
Varadi, Katalin - Gazdaság- és Társadalomtudományi Kar, Szent István … - 2008
As a consequence of the great economic and scientific development in the 2nd half of the 20th century the life expectancy was continuously increasing. The importance of the ageing but still active social group became stronger (and is getting ever stronger) on several areas of social and economic...
Persistent link: https://www.econbiz.de/10009398334