This paper describes a comparative study about the issues in the current e-banking services among the young consumers between two nations: China vs. USA. As the attitude and usage of young consumers will be a good indicator for the trend of e-banking service in the future, and different cultures...

This paper aims to identify the impact of demographics on consumer buying behaviour towards online purchase of different products based on the involvement and investment (High, Medium and Low). It attempts to unearth the impact of the demographics on online purchase which is at present...

Consumers' beliefs in the benefits of reducing fat intakes, especially saturated fat, and of increasing calcium intake from such foods dairy products, depend upon the acquired information related to diet and health. This study develops new health information measures from different sources. The...

Cet article explore dans les mondes virtuels le lien qui existe entre les individus et leurs avatars en termes d’identité. Les résultats de cette étude tendent à démontrer que les univers virtuels et les interactions qu’ils offrent d’un point de vue social et marchand sont des outils...

Very little is known about changes in the demand characteristics of food in New Zealand. As far as we can determine, there has never been a complete disaggregated food demand model estimated for New Zealand. The object of this paper is to update these estimates using more recent data to see...

The meat sector is the largest branch in the German food economy. It is characterized by a dominance of cost leadership. Against the background of an increasingly ruinous predatory pricing policy, we analyze the potential of brands introduced into new markets by brand extension. Therefore,...

An expected utility model with Baysean information processing that explains the extent of consumer reaction to a food scare by the degree of supplier differentiation with respect to reliability is put to an experimental test. The empirical results offer no support for the theoretical prediction...

Against the background of diverse food scandals this article investigates the role of trust as a determinant of consumer behaviour in Germany. As empirical analyses indicate, the impact of trust on consumer behaviour in a quotidian and presumably safe setting is to be neglected. In the...

Against the background of increasing political importance of organic farming combined with market potential for organic food, especially concerning conventional retailers, this article aims to improve organic marketing for retailers by means of product-specific analysis of consumers’...