Necessity of communication with market arises from basic philosophy of marketing - to be familiar with market, recognize its needs and offer the most effective way to fulfil those demands. Importance of communication increases with expansion of individual manufacturer’s supply and their effort...

The economic crisis and its obvious effects are moulding consumer behaviour and offer the framework for reshaping consumption patterns. However, confronted with budget changes it is natural to assume that consumers might be reluctant to immediately recast their consumption patterns. Their...

Data from Bank of Italy's survey of household income and wealth are here presented and analyzed in order to explore the dynamics of consumption, savings and debts among the italian population in the period 2004-2006. Results show the greater relevance of income, compared to wealth, in modulating...

The article analyses economic barriers leading to the energy efficiency gap in the market for energy-using products by observing several million transactions in the UK over two years. The empirical exercise estimates AIDS models for refrigerators, washing machines, TVs, and light bulbs. Results...

Purpose – The aim of this research is to empirically investigate how different types of trust relate to consumer perceptions of food safety. Design/methodology/approach – After a review of trust literature this study classifies trust into three distinct types: supplier-level specific trust,...

The consumer is in the centre of any marketing endeavour. Finding out what the consumers (individual or organization) need, desire and demand is the starting point of a marketing approach.Our research is focused on determining consumer behaviour coordinates pertaining to cool drinks amongst...

Social, cultural and demographic changes due to economic growth lead to changes on food production patterns. Increased instruction levels, strong urbanization and consequent depopulation of rural areas, increased number of working women, increased wealth of families, growth and differentiation...

Using virtual worlds, this paper examines the link that exists between individuals and their avatars in terms of identity. The outcomes of the study suggest that virtual worlds and the social and business interactions they offer are tools to build consumer identity. An exploratory qualitative...

Abstract: Place attachment has been widely studied in various research fields such as environmental psychology or sociology, through the description of the emotional and identity bonds linking the individuals and their physical environment. However, whereas scholars emphasize the importance of...