Showing 188,031 - 188,040 of 188,494
behaviour and the appeal of the store. Design/methodology/approach – The study involves both an experiment and a field study …. The experiment is design to see if scents that have been identify as associated with different store types differed in …
Persistent link: https://www.econbiz.de/10014803423
Purpose – The purpose of this paper is to determine if various measures of loyalty (satisfaction, continued patronage and share of wallet) converge or diverge. A related objective of the study is to examine the relative efficacies of merchandise quality, interaction quality, price and store...
Persistent link: https://www.econbiz.de/10014803425
Purpose – The purpose of this paper is to examine the direct and indirect effects of individuals' self‐concept, product‐oriented variables (i.e. consumer's need for uniqueness (NFU), and clothing interest), and brand‐specific variables (i.e. perceived quality and emotional value) on...
Persistent link: https://www.econbiz.de/10014803427
Purpose – The purpose of this paper is to address the recent evolution of the luxury goods sector as well as the distribution strategy of some major companies. The distribution strategy must consider two different issues: first, the need to control the value chain in order to gain a...
Persistent link: https://www.econbiz.de/10014803428
Purpose – The purpose of this paper is to explore the influence of time convenience on shopping behaviour in the light of a time scarcity phenomenon that is reported to have reached epidemic proportions in many markets. Design/methodology/approach – The paper begins with a survey of consumer...
Persistent link: https://www.econbiz.de/10014803429
Purpose – The purpose of this paper is to investigate how and to what extent the attributes of a new shopping centre entrant evolve during the first seven months of operation, and the implications this has for the incumbents. To capture the strategic relevance of those changes a consumer image...
Persistent link: https://www.econbiz.de/10014803431
Purpose – Previous research indicates that the goals consumers have when shopping influence their attention to and processing of information they encounter. The purpose of this paper is to study the effects of consumers' pre‐purchase goals on their responses to price promotions....
Persistent link: https://www.econbiz.de/10014803435
Purpose – The purpose of the paper is to identify store format attributes that impact on store format choice when consumers conduct fill‐in or major trips to buy groceries. By doing so, we take into consideration that consumers patronise multiple (store based) formats depending on the...
Persistent link: https://www.econbiz.de/10014803436
Purpose – Faced with an increasingly open society, retail concentration and population change, the purpose of this paper is to consider the challenges and potential for small towns to compete for custom from their residents. Design/methodology/approach – Retail challenges and potential are...
Persistent link: https://www.econbiz.de/10014803438
value retailers. Descriptive statistics and decision tree analysis chi‐square automatic interaction detector is used to …
Persistent link: https://www.econbiz.de/10014803442