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Fashion product display : An experiment with Mockshop investigating colour, visual texture, and style coordination

Wu, Juanjuan; Won Ju, Hae; Kim, Jieun; Damminga, Cara; … - In: International Journal of Retail & Distribution Management 41 (2013) 10, pp. 765-789

methods for this exploratory study, combining experimental and focus group methods to gather data. For the experiment, data …, visual texture). After the experiment, participants completed a self-administered online questionnaire. A segment of the …

Persistent link: https://www.econbiz.de/10014804610

Measuring retail customer experience

Bagdare, Shilpa; Jain, Rajnish - In: International Journal of Retail & Distribution Management 41 (2013) 10, pp. 790-804

Purpose – This study aims at developing a reliable and valid measure of retail customer experience. Design/methodology/approach – Scientific scale development process has been followed. Survey methodology was used to collect data. The results are tested for reliability and validity using...

Persistent link: https://www.econbiz.de/10014804612

Antecedents to local store loyalty: influence of culture, cosmopolitanism and price

Pandey, Shivendra; Khare, Arpita; Bhardwaj, Preshth - In: International Journal of Retail & Distribution Management 43 (2015) 1, pp. 5-25

Purpose – Cosmopolitanism is on the rise in India and traditionally shoppers have been known to patronize local stores. There is a need therefore to see the effect of cosmopolitanism and culture in context of loyalty towards local stores. Grocery items constitute major portion of purchase from...

Persistent link: https://www.econbiz.de/10014804616

Perception of young children of the ideal shopping experience

Deli-Gray, Zsuzsa; Pinto, Marie-Pierre; McLaughlin, Cécile - In: International Journal of Retail & Distribution Management 44 (2016) 10, pp. 996-1012

Purpose The purpose of the paper is to discover how very young (three- to six-year-old) children describe their “actual” shopping process and how they characterise an “ideal” shopping. The perceived role of new technological devices in such an ideal shopping process is also analysed....

Persistent link: https://www.econbiz.de/10014804704

What do we know about consumer m-shopping behaviour?

Marriott, Hannah R.; Williams, Michael D.; Dwivedi, … - In: International Journal of Retail & Distribution Management 45 (2017) 6, pp. 568-586

Purpose The purpose of this paper is to provide a review of the mobile shopping (m-shopping) acceptance literature to bring international marketing and consumer research attention to m-shopping acceptance factors and limitations in current understandings to propose recommendations for further...

Persistent link: https://www.econbiz.de/10014804715

Mobile shopping behaviour: insights into attitudes, shopping process involvement and location

Holmes, Alastair; Byrne, Angela; Rowley, Jennifer - In: International Journal of Retail & Distribution Management 42 (2013) 1, pp. 25-39

attitudes to the use of mobiles in shopping, the use of mobile phones at different stages in the consumer decision …-making process, the impact of involvement on the mobile consumer decision-making process and mobile shopping location. Design … in the decision-making process is higher with higher involvement products, in relation to all stages in the decision …

Persistent link: https://www.econbiz.de/10014804771

CSR: retailer activities vs consumer buying decisions

Elg, Ulf; Hultman, Jens - In: International Journal of Retail & Distribution Management 44 (2016) 6, pp. 640-657

Purpose – The purpose of this paper is to investigate how a retailer’s corporate social responsibility (CSR) activities and image influence consumer perceptions regarding the firm’s social responsibility, and how CSR aspects influence consumers buying decisions in store for a specific...

Persistent link: https://www.econbiz.de/10014804777

Getting the social media on your side : Marketing specialists must embrace the world of technology

In: Strategic Direction 26 (2010) 2, pp. 6-9

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Persistent link: https://www.econbiz.de/10015010462

Loyal customers don't break your windows : How not to make an enemy of the consumer

In: Strategic Direction 26 (2010) 2, pp. 13-16

Persistent link: https://www.econbiz.de/10015010464

Searching questions on search engines : Newcomers still trying to make a name for themselves

In: Strategic Direction 26 (2010) 4, pp. 7-10

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...

Persistent link: https://www.econbiz.de/10015010481