Narrow search
Showing 188,191 - 188,200 of 188,494
Cover Image
Like Kermit said, green can be cool : But we must be honest about environmental claims
In: Strategic Direction 26 (2010) 5, pp. 26-28
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010496
Cover Image
Silver linings of recession clouds : Companies and consumers find new ways of coping
In: Strategic Direction 26 (2010) 6, pp. 6-8
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010499
Cover Image
How not to let business slip away : Don't upset old customers when tempting new ones
In: Strategic Direction 26 (2010) 10, pp. 6-8
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010542
Cover Image
“Make it new” or pay the price : Firms show more willingness to tackle innovation
In: Strategic Direction 27 (2011) 8, pp. 18-21
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010637
Cover Image
Everyone's getting the online habit : But don't write off the more traditional activities
In: Strategic Direction 27 (2011) 8, pp. 25-27
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010639
Cover Image
Big Brother joins our shopping trips : Snooping on buying habits is big business
In: Strategic Direction 28 (2012) 5, pp. 19-21
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010717
Cover Image
Adapting the Slow Food movement to brand management : Explains Eataly's success, analyzing functional and symbolic aspects of product and process
In: Strategic Direction 28 (2012) 7, pp. 12-15
Purpose – To present an alternative brand strategy for food retail using a different set of values to supermarket chains. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and recommendation. Findings – Can an ideology...
Persistent link: https://www.econbiz.de/10015010734
Cover Image
Embracing the new takes its toll : Selling innovation to reluctant users
In: Strategic Direction 28 (2012) 10, pp. 15-17
Purpose – The aim is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – The briefing is prepared by an independent writer who adds their own impartial comments and...
Persistent link: https://www.econbiz.de/10015010765
Cover Image
Does my bottom line look big in this? : Strategic model selection to attract North American and Chinese women
Barry, Ben - In: Strategic Direction 29 (2012) 1, pp. 3-5
Purpose – This paper discerns key fashion and beauty advertising strategies pertaining to model selection in order to best attract North American and Chinese women. Design/methodology/approach – Recommendations are based on survey and focus group research of over 3,500 Canadian, Chinese and...
Persistent link: https://www.econbiz.de/10015010780
Cover Image
Cultural dissonance : Marketing top brands during a recession
In: Strategic Direction 29 (2012) 1, pp. 9-11
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010782