D'Andrea, Guillermo; Ring, Larry J.; Lopez Aleman, Belen; … - In: International Journal of Retail & Distribution Management 34 (2006) 9, pp. 674-687
Purpose – The research objective was to understand what low‐income or emerging consumers living in the Latin American region understand as value when considering retail offerings. Design/methodology/approach – The methodology employed for primary research was qualitative. Six of the major...